"By interacting with her fans at every step of the creative process, Imogen Heap is blazing a trail for the music industry.... Imogen Heap now has nearly three-quarters of a million Twitter followers. Think about that for a moment. It represents the astonishing creation of a community loyal to her and likely to buy her work. She has created the loyalty by the effort she has put into communication with them, using every online development as it becomes available.
...she has found a way to build a relationship with her fans which will be profitable to her, but clearly does not feel exploitative of them, as she has used the resources of the internet to involve them in the creative process."
Reporter: Michael McCarthy
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